What Morocco’s First Female Mountain Guide Can Teach the Travel Industry

Russell Harper  / Skift

Zina Bencheikh, regional general manager Europe, Middle East, and North Africa at Peak DMC, right, and Hafida Hdoubane, a mountain guide in Morocco, center, on stage with Hannah Sampson of Skift. Russell Harper / Skift

Skift Take: Peak DMC has made hiring female tour guides a priority, working hard to try to rectify a gender problem. It hasn’t always been easy, though.

— Patrick Whyte

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