Skift Tech Forum: How Artificial Intelligence Can Improve Guest Experience

G6 Hospitality

Motel 6 in Carlsbad, NM. Jessie Burgess, chief information officer at G6 Hospitality, will speak about innovative platforms at Skift Tech Forum on June 27. G6 Hospitality

Skift Take: For travelers, tech overload can easily lead to burnout, but when used the right way, a flexible platform can foster a solid human connection.

— Sarah Enelow-Snyder

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Scandinavian Airlines Is Ending Duty-Free Sales to Curb Carbon Emissions


A Scandinavian Airlines jet in the sky. the airline group is halting the sale of duty-free products. SAS

Skift Take: Although this is a step in the right direction, it’s difficult to see how much of an impact this will have. Air travel is still a major pollutant and until somebody invents an alternative to jet fuel, it will stay that way.

— Patrick Whyte

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Lufthansa Will Be First European Airline to Adopt Dynamic Pricing for Award Seats

Rolf Bewersdorf Gregor Schlaeger / Lufthansa

Lufthansa will be the first European carrier to adopt the dynamic-pricing model for its Miles & More loyalty program later this year. Rolf Bewersdorf Gregor Schlaeger / Lufthansa

Skift Take: Award seats on Lufthansa will soon be priced according to market demand instead of a strict tiered system. Not all passengers are happy.

— Grant Martin

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Experts Advise Travelers on How to Cope With Overtourism

Gregory Bull / Associated Press

In this March 18, 2019, photo, people pose for a picture among wildflowers in bloom at Lake Elsinore, Calif. This spring, fields of wildflowers in Lake Elsinore, were overrun by tourists seeking the perfect photo. A tweet from Lake Elsinore City Hall was blunt about the impact of traffic jams and trampled hillsides: “We know it has been miserable,” they wrote, “and has caused unnecessary hardships for our entire community.” Gregory Bull / Associated Press

Skift Take: Skift coined the term overtourism, and the wave of this problematic phenomenon has begun to crest with the Louvre closing on Monday after employees complained they were harassed by tourist throngs. Expect more such incidents this summer at top destinations worldwide.

— Sean O’Neill

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Club Med Expands Into Sub-Saharan Africa and 7 Other Tourism Trends This Week

Dean Hutton / Bloomberg

Club Med is finally expanding into sub-Saharan Africa. Cape Town is pictured here. Dean Hutton / Bloomberg

Skift Take: This week in tourism, Club Med is expanding into sub-Saharan Africa, cruise line Genting plans to add two Global-class ships, and the CEO of The Travel Corporation takes steps to reduce the company’s use of plastics.

— Isaac Carey

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