Accor Rebrands and Launches a New Loyalty Program

Accor Asia-Pacific

Accor’s newly renovated Pullman Danang Beach Resort in Vietnam. Accor is launching a new loyalty program, ALL. Accor Asia-Pacific

Skift Take: Accor’s Sebastien Bazin is less keen about acquisitions these days. Instead, he is looking at Accor internally and aims to fix the chain’s rather dismal loyalty program. Sports, dining, and entertainment are key experiences that the new loyalty program will address.

— Raini Hamdi

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