Travel

Advisors Tap Into the Changing Consumer Behavior of Boomer Travelers

Roaming Boomers

David Porter and Carol Porter on a Crystal Cruises sailing in front of the Hubbard Glacier on the way to Anchorage, Alaska in May 2016. Roaming Boomers

Skift Take: Despite all the marketing interest in reaching millennials, it may be the baby boomer generation that is the most likely business source for travel advisors. It’s a high-spending demographic that values interaction with those they can trust.

— Maria Lenhart

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