Alaska Airlines Works Fast to Erase Memories of Virgin America

Alaska Airlines

Jets once flown by Virgin America soon will get an upgrade to Alaska’s new interior, shown above. Alaska Airlines

Skift Take: It can take some airlines as long as a decade after a merger before they truly operate as one entity. But Alaska Airlines is working much faster to gobble up Virgin America. Part of that is because both carriers were relatively small. But by any standard, Alaska is moving quickly.

— Brian Sumers

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