Skift Forum Europe: Nordic Choice’s Lisa Farrar on Hotels Using Tech to Go Direct

Nordic Choice Hotels

Lisa Farrar, Chief Digital Officer of Nordic Choice Hotels and CEO of eBerry, will speak at Skift Forum Europe 2019 in London on April 30. Nordic Choice Hotels

Skift Take: Lisa Farrar, who leads a tech subsidiary for Nordic Choice Hotels, is a vocal advocate about how hotels can tighten control of their distribution and more effectively engage with their guests. You won’t want to miss hearing her talk at Skift Forum Europe in London on April 30.

— Sean O’Neill

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Climate Change Shame Has Swedes Abandoning Planes and Taking Trains


An SAS Go Economy Cabin. Passenger traffic at Swedish airports has been declining. SAS

Skift Take: Is airline passenger behavior in Sweden, where the numbers have been dropping, an outlier, or a sign of things to come? What is certainly true is this is a signal to airlines to get their efforts to reduce their carbon footprints in high gear.

— Dennis Schaal

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Delta Air Lines Plans to Reduce Seat Recline in Bet to Make Flyers Happy

Delta Air Lines

About three years ago, Delta Air Lines retrofitted its Airbus A320 family aircraft. The airline now will reduce recline on A320 jets. Delta Air Lines

Skift Take: This could go one of two ways. Passengers could revolt, taking to social media to complain about Delta’s decision to reduce recline on 62 airplanes. Or customers could be pleasantly surprised at how much space they’ll have under Delta’s new test configuration.

— Brian Sumers

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Low-Cost Airline Startup Sees Promise in Smaller Airports

George Frey / Bloomberg

Workers install new windows at Salt Lake City International Airport, a mid-sized airport that Andrew Levy’s new airline is targeting. George Frey / Bloomberg

Skift Take: Allegiant co-founder Andrew Levy is starting a new ultra-low-cost airline and plans to start operations from lower-cost secondary airports. But is there room for another new low-cost airline in the U.S., and will passengers opt to fly from smaller airports?

— Madhu Unnikrishnan

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Travel and Tourism’s Good, Bad and Ugly Sides

World Travel and Tourism Council

Chandran Nair, CEO and founder of the Global Institute For Tomorrow, speaking at the World Travel and Tourism Council Global Summit in Seville, Spain. How should we deal with some of the problems that the industry helps exacerbate? World Travel and Tourism Council

Skift Take: Yes, travel and tourism is a wealth and job creator, but the industry needs to recognize how it plays a central role in some of the world’s biggest problems.

— Patrick Whyte

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Uganda Deals With Bad Publicity After U.S. Tourist Abduction

Sumy Sadurni / AFP/Bloomberg

Uganda’s President Yoweri Museveni addresses the nation at State House in Entebbe, Uganda, on September 9, 2018. Ugandan President Yoweri Museveni tried to reassure tourists that the country is safe after his security forces rescued an abducted U.S. tourist. Sumy Sadurni / AFP/Bloomberg

Skift Take: President Donald Trump’s effort to score domestic political points with Twitter-based diplomacy makes addressing the problem of traveler security and kidnappers demanding ransoms more difficult by antagonizing foreign leaders, rather than wooing them.

— Sean O’Neill

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