Category Added in a WPeMatico Campaign

ASTA Launches Myanmar Chapter Amid Ethics Concerns

Staffan Scherz  / Flickr

Pictured are Buddhist nuns of the Theravada (meaning the Ancient Teaching) on August 30, 2012 in Mandalay, Myanmar. ASTA formed a chapter in Myanmar. Staffan Scherz / Flickr

Skift Take: ASTA’s new Myanmar chapter and plans for training projects with Myanmar tourism should benefit travel advisors seeking more education about an intriguing destination once off-limits for travel. However, the fact that the country engages in ethnic cleansing is raising ethical questions about visiting there at this time.

— Maria Lenhart

Read the Complete Story On Skift

Hotel Direct Booking Efforts Create Lasting Loyalty: New Report

Hilton

Hilton’s newest consumer marketing campaign was designed to stress the benefits of booking direct as a Hilton Honors member and stars actor Anna Kendrick. Hilton

Skift Take: Two years in, it appears that consumers didn’t just sign up for the loyalty programs to get a discount. Or even if they did, they’ve also come to realize the additional benefits of booking direct.

— Deanna Ting

Read the Complete Story On Skift

What’s Behind American’s Falling Customer Satisfaction Scores?

American Airlines

American has made major investments in premium services, including on-demand dining for long-haul first class passengers. But the airline is concerned with at least one customer satisfaction metric. American Airlines

Skift Take: Many airline executives believe the most important driver of customer satisfaction is reliability. American Airlines hasn’t been pleased with its customer satisfaction scores, so it is trying to improve the basics of its operation. That’s probably the right move. But does it also need to improve its product or brand image?

— Brian Sumers

Read the Complete Story On Skift

United Makes Live TV and Movies Free on Some Flights

Patrick T. Fallon  / Bloomberg

The silhouettes of travelers are seen as a United Continental Holdings Inc. plane takes off from Phoenix Sky Harbor International Airport (PHX) in Phoenix, Arizona. Patrick T. Fallon / Bloomberg

Skift Take: The change is a smart way to improve the airline’s customer service, which has taken a few hits over the past couple years. Plus, it’s just in time for the Super Bowl.

— Isaac Carey

Read the Complete Story On Skift

U.S. Shutdown May Have Done Lasting Damage to Air Traffic Control

Alan Levin  / Bloomberg

The 35-day partial government shutdown could spur early retirements among the already thin ranks of air-traffic controllers and may postpone adoption of critical satellite-based aircraft navigation, a union official warned. Alan Levin / Bloomberg

Skift Take: Who knew air travel would be such a pressure point in the battle over government funding? Airport staffing issues probably played a role in the decision to temporarily reopen the government, but was it too little too late?

— Isaac Carey

Read the Complete Story On Skift

Travel Association Forms Myanmar Chapter But Will the Government Benefit?

Yoshitaka Ando  / Flickr

A market in Yangon, Myanmar. ASTA has formed a chapter to promote Myanmar tourism. Yoshitaka Ando / Flickr

Skift Take: ASTA’s new Myanmar chapter and planned partnership with Myanmar tourism will give travel advisors new opportunities to learn about an emerging destination. However, it also raises ethical concerns about supporting a country that engages in ethnic cleansing.

— Maria Lenhart

Read the Complete Story On Skift

Why the Philippines Risks Losing Out on Asia’s Gaming Boom

Solaire Casino, one of the country’s biggest casinos at suburban Pasay city south of Manila, Philippines. AP Photo/Bullit Marquez.

Skift Take: Casinos are a tourism magnet and stricter rules to safeguard locals from gambling, and to keep other gambling ills at bay, are better than a complete ban. Look to Singapore as a good Asian example.

— Raini Hamdi

Read the Complete Story On Skift