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Sheraton Revamp Could Bring Substantial Revenue Boost: Latest Skift Research

Marriott International

An image depicting the new Sheraton. Marriott International

Skift Take: Sheraton is now Marriott’s third largest brand, coming after only Marriott and Courtyard by Marriott, and the largest outside of North America. As a result, getting this turnaround right is critically important for the company in the eyes of investors, owners, consumers, and other stakeholders.

— Rebecca Stone

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Why Do National Airlines Still Exist?

HartlandMartin /

Turkish Airlines is among the more successful national carriers, because even though the government owns 49 percent, it does not meddle much in day-to-day affairs. Pictured is one of the airline’s Boeing 737s. HartlandMartin /

Skift Take: Many politicians fear their nations will be irrelevant if they abandon their money-losing flag airlines. That’s probably a stretch. In most places, the market likely would fill the gap — provided the government got out of the way. But national pride is powerful, and few people want to see storied brands disappear.

— Brian Sumers

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India’s Outbound Tourism Spending Is Expected to Grow Rapidly

mentatdgt / Pexels

Outbound travel from India is expected to boom within a matter of years, and young people are a key driving segment. Above, a young Indian woman takes a selfie. mentatdgt / Pexels

Skift Take: The India outbound market is already huge and doesn’t show any signs of slowing its growth. It’s about time the global travel industry started paying attention if companies hope to capture a share of the market.

— Meghan Carty

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American and Singapore Airlines Rework Loyalty Programs for China’s Alibaba

American Airlines

American Airlines is serving more than what it calls its Asian dinner tray to Fliggy’s frequent users. The airline is offering benefits on par with American’s gold and platinum tiers. American Airlines

Skift Take: Just when you might have thought the Chinese online travel market might be stabilizing because Ctrip bought a couple of major competitors, along comes Tencent’s Meituan Travel and Alibaba’s Fliggy. The latter appeals to a younger demographic, a fact that many airlines may find especially appealing.

— Dennis Schaal

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