Chinese Tourists Are Moving Away From Government-Licensed Group Tours

Phil Norton / Flickr

The lighthouse in Castlepoint, New Zealand is shown in this photo from 2018. Relations between China and New Zealand have been cooling, leading to fears that Chinese travelers might avoid the country. Phil Norton / Flickr

Skift Take: As Chinese travelers have become wealthier and more experienced, they have less use for the government-approved group tours that bring a high volume of visitors to global destinations. This trend has reduced China’s power to control where tourists spend their money.

— Andrew Sheivachman

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