Travel

Consumers Lead the Sustainability Debate, Says InterContinental CEO

World Travel and Tourism Council

Delegates at the World Travel and Tourism Council Global Summit in Seville. Consumers are out in front of governments when it comes to sustainability, said IHG CEO Keith Barr. World Travel and Tourism Council

Skift Take: Of course the tourism industry could do a better job dealing with sustainability. But the bigger issue is that one of its key components — air travel — is a significant contributor to climate change.

— Patrick Whyte

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