Disney Doesn’t Plan to Spend a Fortune Promoting New Star Wars Attractions


A Millennium Falcon under development for Star Wars: Galaxy’s Edge is pictured in this promotional photo. The new land opens at Disneyland in California and Walt Disney World Resort in Florida this year. Disney

Skift Take: Disney’s CEO seems to expect the company’s upcoming Star Wars lands to basically sell themselves. He’s probably right, but we still expect to hear plenty about Galaxy’s Edge in the coming months.

— Hannah Sampson

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