Travel

Hotel Direct Booking Efforts Create Lasting Loyalty: New Report

Hilton

Hilton’s newest consumer marketing campaign was designed to stress the benefits of booking direct as a Hilton Honors member and stars actor Anna Kendrick. Hilton

Skift Take: Two years in, it appears that consumers didn’t just sign up for the loyalty programs to get a discount. Or even if they did, they’ve also come to realize the additional benefits of booking direct.

— Deanna Ting

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