Travel

Hotels Embrace Role as Curators of Niche Products

Nick Simonite

At Hotel Saint Cecilia in Austin, Texas, the lobby also serves as retail store for unique items like its limited-edition Roux St. James fragrances, made with flowers culled from the hotel garden. Nick Simonite

Skift Take: As brands struggle to break through with consumers, they need to consider introducing themselves within the environs of hotels. It’s a means to create a new relationship in a contextual way. And hospitality brands have a huge opportunity to introduce tastemakers to up-and-coming products.

— Colin Nagy

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