Hyatt Launches New Lifestyle Brand Division to Meet Growing Demand


Hyatt’s new lifestyle division includes Andaz, Alila, Joie de Vivre, Thompson Hotels, tommie, and Hyatt Centric (pictured above). Hyatt

Skift Take: Hyatt is not the first and will not be the last hotel company to launch a new lifestyle brand or division. You can take that to the bank. The sector’s popularity is only matched by that of the homesharing market.

— Danni Santana

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