JetBlue and Alaska Feel Pinch From New U.S. Transcontinental Fare War

Alaska Airlines

Alaska Airlines reduces its unit revenue guidance for the first quarter. The airline said there’s a glut of capacity on transcontinental routes. Alaska Airlines

Skift Take: If you’ve invested in Alaska Airlines or JetBlue Airways, you’ll feel squeezed by this transcontinental fare war. But if you’re a traveler, you’ll love it.

— Brian Sumers

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