Travel

KLM Has Some Unusual Advice for Its Customers: Fly Less

KLM

Fly less, won’t you? KLM

Skift Take: It may sound entirely counterintuitive — even disingenuous — for an airline to urge its passengers to think twice before flying. But in the era of “flying shame,” KLM’s latest brand messaging might just end up being ahead of the curve.

— Rosie Spinks

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