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Lufthansa Will Be First European Airline to Adopt Dynamic Pricing for Award Seats

Rolf Bewersdorf Gregor Schlaeger / Lufthansa

Lufthansa will be the first European carrier to adopt the dynamic-pricing model for its Miles & More loyalty program later this year. Rolf Bewersdorf Gregor Schlaeger / Lufthansa

Skift Take: Award seats on Lufthansa will soon be priced according to market demand instead of a strict tiered system. Not all passengers are happy.

— Grant Martin

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