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Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing

Marriott

Marriott’s newest global ad campaign, “Rewards Reimagined,” highlights its new combined loyalty program. Marriott

Skift Take: We can just imagine what some befuddled viewers of the Oscars were thinking Sunday night, but here are a few guesses: Uhhh, what does Bonvoy mean? Bon Voy … age? Also, stop trying to make Bonvoy happen.

— Deanna Ting

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