Plush Matterhorn Glacier Ride Could Boost Swiss Tourism

ilirjan rrumbullaku / Flickr

Zermatt, the Swiss ski resort, is shown in this photo from September 2017. A fancy new gondola opened recently in the area. ilirjan rrumbullaku / Flickr

Skift Take: A bejeweled new gondola is proving a draw for millennials in Switzerland. It also has a practical purpose: moving visitors to must-visit spots more efficiently.

— Hannah Sampson

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