Skift Forum Europe: Nordic Choice’s Lisa Farrar on Hotels Using Tech to Go Direct

Nordic Choice Hotels

Lisa Farrar, Chief Digital Officer of Nordic Choice Hotels and CEO of eBerry, will speak at Skift Forum Europe 2019 in London on April 30. Nordic Choice Hotels

Skift Take: Lisa Farrar, who leads a tech subsidiary for Nordic Choice Hotels, is a vocal advocate about how hotels can tighten control of their distribution and more effectively engage with their guests. You won’t want to miss hearing her talk at Skift Forum Europe in London on April 30.

— Sean O’Neill

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