Southwest CEO: We Won’t Introduce Basic Economy

Stephen M. Keller / Southwest Airlines

Southwest Airlines debuts Louisiana One, a new specialty aircraft, in New Orleans on March 07, 2018. Stephen M. Keller / Southwest Airlines

Skift Take: Southwest has known for years that there is money to be made in differentiation and protecting your brand identity regardless of what Wall Street thinks. That’s a factor in its decision not to launch basic economy or bag fees.

— Dennis Schaal

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