What Morocco’s First Female Mountain Guide Can Teach the Travel Industry

Russell Harper  / Skift

Zina Bencheikh, regional general manager Europe, Middle East, and North Africa at Peak DMC, right, and Hafida Hdoubane, a mountain guide in Morocco, center, on stage with Hannah Sampson of Skift. Russell Harper / Skift

Skift Take: Peak DMC has made hiring female tour guides a priority, working hard to try to rectify a gender problem. It hasn’t always been easy, though.

— Patrick Whyte

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Travel Advisor Training Enters a New Phase in Its Evolution

KHM Travel

KHM Travel is putting new emphasis on training for its advisors. KHM Travel

Skift Take: Training for travel advisors has become a big priority for consortiums and host travel agencies, particularly as more people enter the industry from previous careers. There seems to be a shift from mostly educating new agents about destinations to including sessions on sales strategies and marketing.

— Maria Lenhart

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