The Bahamas Launches Marketing Blitz After Fyre Festival Fiasco

Bennett Raglin / Getty Images

(From left) Bahamas Minister of Tourism Dionsio D’Aguilar, Lenny Kravitz, Joy Jibrilu and Deputy Director General Tommy Thompson arrive at The Bahamas x Lenny Kravitz Fly Away Campaign Launch on February 7, 2019 in New York City. Bennett Raglin / Getty Images

Skift Take: The old adage is that there is no such thing as bad publicity. The Bahamas plans to turn the popular focus on the Fyre Festival debacle into a showcase for the beauty that led those scammers to select the destination in the first place.

— Andrew Sheivachman

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