Travel

Themed Cruises Are a Double-Edged Sword for Travel Advisors

Cruise & Maritime Voyages

Cruises with a music theme, such as this one offered by Cruise & Maritime Voyages, appeal to a variety of demographics. Cruise & Maritime Voyages

Skift Take: Travel advisors who understand their clients’ interests and hobbies will likely find a themed cruise that meets their needs. But it may not be plain sailing since some operators seem to prefer to sell direct — and have the marketing reach to do so.

— Allan Leibowitz

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