Travel Advisor Innovation Report: How to Tap Into the Multicultural Travel Market

ubacher49 / Flickr

Tourists at a mural in the Winwood section of Miami. Asian and Hispanic travelers are potentially a huge market for travel sellers. ubacher49 / Flickr

Skift Take: Travel advisors need to be tech-savvy and sensitive to the needs of ethnic travelers, who tend to travel with extended family, some of whom may not be fluent in English.

— Maria Lenhart

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