Travel

Travel Megatrends 2019: Travel Upselling Gets Smarter Than Ever

Vanessa Branchi  / Skift

Travel brands are adopting next-generation marketing tools, helping to persuade more of their current customers to splurge on extra products and services. Vanessa Branchi / Skift

Skift Take: Travel companies have long tried to woo their current customers into buying more, but their promotional tactics have tended to be generic and blunt. Not anymore. Brands are now adopting sophisticated technology to make their sales pitches relevant and effective.

— Hannah Sampson

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