United CEO Wants More Business Class Seats in Jets Flying Transatlantic

United Airlines

United soon will introduce a new subfleet with more business class seats than usual. Pictured is a Polaris business class seat. United Airlines

Skift Take: Today, United’s rationale makes sense. Premium demand in many markets is robust, and United could probably make more money with more seats to sell. But what happens if business class demand drops at some point?

— Brian Sumers

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