United Makes Live TV and Movies Free on Some Flights

Patrick T. Fallon / Bloomberg

The silhouettes of travelers are seen as a United Continental Holdings Inc. plane takes off from Phoenix Sky Harbor International Airport (PHX) in Phoenix, Arizona. Patrick T. Fallon / Bloomberg

Skift Take: The change is a smart way to improve the airline’s customer service, which has taken a few hits over the past couple years. Plus, it’s just in time for the Super Bowl.

— Isaac Carey

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