What Local News Tells Us About Overtourism: New Skift Research

dconvertini  / Flickr

The Blue Lagoon, pictured above, is one of Iceland’s most popular tourist attractions. dconvertini / Flickr

Skift Take: Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism.

— Seth Borko

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