Travel

When Travel Advisors Sell to Their Peers

Roaming Boomers

Carol and David Porter of Roaming Boomers as seen in Juneau, Alaska in front of the Mendenhall Glacier in July 2018. Roaming Boomers

Skift Take: Consumer research indicates that Baby Boomers are not only the highest-spending travel demographic, but the one most likely to place trust in a travel advisor. This is illustrated by the success of The Roaming Boomers, an agency that derives almost all of its business from the Woodstock generation.

— Maria Lenhart

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