Why Europe Risks Falling Behind as a Global Tourist Destination

Giuseppe Milo  / Flickr

Tower Bridge in London is shown in this photo from November 2018. The UK saw international visitor numbers and spending drop last year. Giuseppe Milo / Flickr

Skift Take: Travelers will always want to visit Europe. But as the world continues to open up, there’s more competition for tourist dollars. Destinations will need to adjust accordingly.

— Hannah Sampson

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